– identity redesign, brand redefinition, Het Natuurhistorisch
For the Natuurhistorisch Museum Rotterdam, I redesigned the complete visual identity. Starting off while still a student at the Willem de Kooning Academy, and close to a full year in the making, this project involves a full redesigning and redefining of the museum's (visual) identity including a new logo, stationary, in- and outdoor signage.
The Bureau Stadsnatuur, the museums research and wildlife division, also got an overhaul.
To start with the name, early in the process I proposed to drop the word Rotterdam in the name, and add the prefix 'Het' (The), to clarify the museums position opposite other Natural History museums in The Netherlands.
The new name puts the museum on a new level, without proclaiming a sense of superiority. However, the Natural History Museum of Rotterdam and it's collection are without a doubt a unique one, and well known in The Netherlands.
The visual identity consists of a font, specifically chosen for its readability in small as well as very large print and a deliberate visual style using colored silhouettes in colors assigned to each biological class found in the museum.
On the 11th of september 2011, the new logo was officially unveiled by the mayor of Rotterdam. The logo is, as said, accompanied by a new visual style, and a new tone of voice.
Top to bottom: Museum logo, Bureau Stadsnatuur logo, 7x3 meter outside signage, logo above entrance, indoor signage example, poster example.
More to follow!