– WdKA, Designproject, Graphic Design, Design Platform Rotterdam
The assignment was to create a dynamic visual identity for the Design Platform Rotterdam.
The identity revolves around a toolkit of shapes, based on Dazzle camouflage, used on warships during the first and second world war. I have long since admired this type of camouflage, and saw this as a great perfect opportunity to adapt it and use it. Dazzle camouflage suggests movement to the onlookers eye. The Design Platform also wants to 'move things' in the creative landscape of Rotterdam.
The posters are built up using the camouflage elements on a grid of squares, in different sizes, further adding to the effect.